Brief

i gave in my brief Sam has just told me that he is giong to give me my draft back so i can improve it (i just realised that the roomers that was passed about the college-final hand in of the brief, was a total blag).

today i have completed my brief

today i have completed my brief, sams agreed to check it over for me the deadline is in a few days

information on drugs

http://www.youtube.com/watch?v=v8m3ihZK4Mg

Do you like open holes in your throat-if not dont smoke

this is a foreign picure that is very powerful in coveying the user to stop smoking. it uses powerful imagery -physical, in which put the observer in a tight situation and gives a definate meanung-that smoking is addictive even if it means your health deteriorating once you start it is hard to stop.
in this picture i can see that the light focuses on hole in the mans throat
in the picture you see a prop-ciggarette-this gives the picture meaning and effect.
the shot is a midshot - this shot is very important as it only puts in the specific bits
man is old so it is more effective

what we learnt today

I almost forgot..... Sam showed us a example of a brief and then explained to us what we had to add on to the brief, Sam showed us a way to narrow it down so that we can find out the right age group for the product by using family professions-(generic social).

New Terminology

In lesson today Sam taught us two new words that we must use in our coursework (denotation and connotation). I will be using these two terms in my textual analysis (campaign on either anti drugs or anti smoking). Denotation as is the literal meaning of a word, and connotation is the suggestive meaning of a word.

anti smoking advert

This is very effective to me as it shows a weak and vulnerable old man who wishes he could go back and change his decision to smoke (what you do wrong in the past will always catch up to you in the future). Looking at the old man makes people understand how lucky they are to have fully functioning body parts and still have time to change before it escapes you.
THINK FAST, ABOUT YOUR PAST, IN ORDER TO LAST