Brief

i gave in my brief Sam has just told me that he is giong to give me my draft back so i can improve it (i just realised that the roomers that was passed about the college-final hand in of the brief, was a total blag).

today i have completed my brief

today i have completed my brief, sams agreed to check it over for me the deadline is in a few days

information on drugs

http://www.youtube.com/watch?v=v8m3ihZK4Mg

Do you like open holes in your throat-if not dont smoke

this is a foreign picure that is very powerful in coveying the user to stop smoking. it uses powerful imagery -physical, in which put the observer in a tight situation and gives a definate meanung-that smoking is addictive even if it means your health deteriorating once you start it is hard to stop.
in this picture i can see that the light focuses on hole in the mans throat
in the picture you see a prop-ciggarette-this gives the picture meaning and effect.
the shot is a midshot - this shot is very important as it only puts in the specific bits
man is old so it is more effective

what we learnt today

I almost forgot..... Sam showed us a example of a brief and then explained to us what we had to add on to the brief, Sam showed us a way to narrow it down so that we can find out the right age group for the product by using family professions-(generic social).

New Terminology

In lesson today Sam taught us two new words that we must use in our coursework (denotation and connotation). I will be using these two terms in my textual analysis (campaign on either anti drugs or anti smoking). Denotation as is the literal meaning of a word, and connotation is the suggestive meaning of a word.

anti smoking advert

This is very effective to me as it shows a weak and vulnerable old man who wishes he could go back and change his decision to smoke (what you do wrong in the past will always catch up to you in the future). Looking at the old man makes people understand how lucky they are to have fully functioning body parts and still have time to change before it escapes you.
THINK FAST, ABOUT YOUR PAST, IN ORDER TO LAST

anti drugs advert

This looks very eye catching as it is aimed at teenagers and this advert consists of a teenager. This advertisement was made for drug awareness and the fact that you have the choice on what you want to do.

http://www.youtube.com/watch?v=v8m3ihZK4Mg

Starting The Brief- anti smoking

This is a picture that gives a definite meaning expressing
The text in the picture says “perfume won’t hide it” at first glance I didn’t understand what was meant then I saw the used cigarettes in the ladies hair-automatically this message became clear. This was also cleverly made The writing is at the bottom of the page (last thing the viewer sees therefore remains in his head-whole purpose of the poster). The lighting in the background is a low key lighting this is made effective because we all know that the fumes from cigarettes are grey and therefore this links into the lighting, the lady in the background looks lonely-eyes big and bold with a pale face-gives a impression that she is very lonely and despite the fact that she is trying to attract attention (looks like she is only wearing a vest- low/corner of shoulder).

Starting The Brief- anti drugs

This picture is an anti drugs poster (campaign) that is very appealing due to the technical skills (Mise en scene-lighting, setting......). It conveys a dull and lonely genre which indefinitely catches your attention and makes you want to read in to the message portrayed behind the poster. At first glance it seems to me that it is aimed at adults but gradually on in I realised it is actually aimed at teenagers/adolescent. The poster contains writing (looks very old yet attractive to the eye), the message behind this means despite the fact that they are your mates doing drugs/drinking, don’t take them back to your households because it could lead to you not having a house at the end of the day- drunk/doped=liable + disaster. The message shown in the box at the top says “FRIENDS AREN’T DISPOSABLE, if your friend is doing drugs or drinking, bring them back”. This message is key to teenagers as they spend most of there time with friends and friends fill in a big part of their lives (this advertisement was cleverly made as the producers took this well known fact and used it against the drug users/potential drug and drinkers-your safety is what counts the most to you / help your friends come back on to the good side-better health (no drugs). “FRIENDS AREN’T DISPOSABLE” was in capitals-the use of this is to catch the reader attention. The actual notice on the poster is located in the top left corner as this is normally the second place you look after you notice what is happening in the picture-this is to give the viewer something to think about before continuing with what he/she is doing-keeps in the viewers head. In the background of the picture I can see a lot of rubble and dangerous aspects around him-this makes us feel emotional and pityful towards the teenager sitting alone.
I actually believe this poster is not really effective as it took me time to understand what was meant in this poster- the text used was complex as it has double meanings and could easily set somebody off onto the wrong track if not correctly understood therefore to me it is not a good poster.

Anti Drugs Research

is drugs really worth your wifes happiness and your future (kids).

Anti Drugs Research

r u thinking what im thinking
(would you be happy with people seeing your mouth like this-they wouldn't be concentrating on what you are saying but on your teeth)

Anti Drugs Research

side effects caused by one drug (Amphetamines), imagine all the others:(could you live with it)

Addiction, irritability, anxiety, increased blood pressure, paranoia, psychosis, depression, aggression, convulsions, dilated pupils, dizziness, sleeplessness, loss of appetite, malnutrition. Increased risk of exposure to HIV, hepatitis, and other infectious diseases if injected

http://www.yic.gov/drugfree/drugeffects.html

Anti Drugs Research

when you use drugs you -no control, short term depressiion, anxiety, increased blood pressure, paranoia, psychosis, aggression, dizziness, sleeplessness, loss of appetite, malnutritio

Anti Smoking Research

There are two advertisements placed in this posting (both aimed at the American youth).

The first one is a small advertisement that in forms the youth about safety from smoking and what smoking leads a minority of the american youth into doing (some examples of this is in the ad above). It also informs them that many of the crimes that american adults and adolescent are aware of don't even sum up to the amount of deaths caused by smoking.

Anti Smoking Research

Have you noticed that Marlboro (huge American based tobacco company-New York) actually shows awareness of the harm caused when inhaled. They have to do this because it is government legislation. (What the company has done is played on the awareness in order to make it even more obvious).
To me the advert is quite shocking because it looks like an advertisement in order to sell more (at first sight), but when you read the text you realise it is infact the opposite.

Anti Smoking Research

Here is another advertisement influencing everyone not to smoke or to stop smoking, they are doing this by raising awareness of facts which the public don’t really consider. It shows physical damage as many people react more to what they see and respond more reassuringly. It is a simple advert consisting of two lines of information that creates a meaning easily- straight forward), It has a metaphor in the actual information given to you ("get unhooked"- meaning get advise on how to stop smoking). It also gives a helpline (0800-free number) where people could get help by specialists.

Anti Smoking Research

Here is my first bit of research on smoking (NHS-website adverts) there is a picture above that really influences me to do smoking as many of my friends smoke. After surfing the web I found that:
People in England considerably overestimate the prevalence of smoking in the UK. One quarter of adults smoke but 72% of adults think that the figure is higher than this. The misperception is greater among the young and the old: 83% of those aged between 16 and 24 years overestimated smoking prevalence; 60% percent of them thought it was at least 50% and 37% thought that it was two thirds or more. (http://www.aspsilverbackwebsites.co.uk/smokinginengland/Ref/paper7.pdf)

It all starts now

Today i began my media production blog, i have been given a task to either produce an awareness magazine, a games package or teenager magazine.

I already know which one I am going to chose…………………..an awareness magazine ofcourse.

But will it be an anti smoking campaign or anti drugs campaign. (I think I should do background research on both and then chose which one later once I have knowledge which one would be more appealing).