Starting The Brief- anti drugs

This picture is an anti drugs poster (campaign) that is very appealing due to the technical skills (Mise en scene-lighting, setting......). It conveys a dull and lonely genre which indefinitely catches your attention and makes you want to read in to the message portrayed behind the poster. At first glance it seems to me that it is aimed at adults but gradually on in I realised it is actually aimed at teenagers/adolescent. The poster contains writing (looks very old yet attractive to the eye), the message behind this means despite the fact that they are your mates doing drugs/drinking, don’t take them back to your households because it could lead to you not having a house at the end of the day- drunk/doped=liable + disaster. The message shown in the box at the top says “FRIENDS AREN’T DISPOSABLE, if your friend is doing drugs or drinking, bring them back”. This message is key to teenagers as they spend most of there time with friends and friends fill in a big part of their lives (this advertisement was cleverly made as the producers took this well known fact and used it against the drug users/potential drug and drinkers-your safety is what counts the most to you / help your friends come back on to the good side-better health (no drugs). “FRIENDS AREN’T DISPOSABLE” was in capitals-the use of this is to catch the reader attention. The actual notice on the poster is located in the top left corner as this is normally the second place you look after you notice what is happening in the picture-this is to give the viewer something to think about before continuing with what he/she is doing-keeps in the viewers head. In the background of the picture I can see a lot of rubble and dangerous aspects around him-this makes us feel emotional and pityful towards the teenager sitting alone.
I actually believe this poster is not really effective as it took me time to understand what was meant in this poster- the text used was complex as it has double meanings and could easily set somebody off onto the wrong track if not correctly understood therefore to me it is not a good poster.