Have you noticed that Marlboro (huge American based tobacco company-New York) actually shows awareness of the harm caused when inhaled. They have to do this because it is government legislation. (What the company has done is played on the awareness in order to make it even more obvious).
To me the advert is quite shocking because it looks like an advertisement in order to sell more (at first sight), but when you read the text you realise it is infact the opposite.
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