Here is another advertisement influencing everyone not to smoke or to stop smoking, they are doing this by raising awareness of facts which the public don’t really consider. It shows physical damage as many people react more to what they see and respond more reassuringly. It is a simple advert consisting of two lines of information that creates a meaning easily- straight forward), It has a metaphor in the actual information given to you ("get unhooked"- meaning get advise on how to stop smoking). It also gives a helpline (0800-free number) where people could get help by specialists.
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