Here is my first bit of research on smoking (NHS-website adverts) there is a picture above that really influences me to do smoking as many of my friends smoke. After surfing the web I found that:
People in England considerably overestimate the prevalence of smoking in the UK. One quarter of adults smoke but 72% of adults think that the figure is higher than this. The misperception is greater among the young and the old: 83% of those aged between 16 and 24 years overestimated smoking prevalence; 60% percent of them thought it was at least 50% and 37% thought that it was two thirds or more. (http://www.aspsilverbackwebsites.co.uk/smokinginengland/Ref/paper7.pdf)
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