this week

All this week i have been finishing my practical work... using adobe photoshop cs and getting use to the tools to improve my mediums (adverstiments) end result.

my anti drugs campaign's billboard and bus shelter poster and flyer are now finished.

my 3 sketches of how i want my mediuns to look like

j

some printscreens of photoshop

above are some photoshop pictures of my logo(how i created it -overall outcome)

and here are my three mediums after i created them all

two more to go

i have completed my flyer

just gotto take photoes and im done

meeting the deadlines

today i had finnished my planning folder and it is ready to hand in.


i had just found out today that my blogg is going to be cheaked aswell.
so i have to run home and get typing!!!!!!!!!!!!!!!!!!!!11

Problems

all of this last week i have been delaying my blogger because of the deadline that i will surely meet. i know that my mediums deadlines are for next week friday and that i might have problems with my blogger due to the ammount of work needed but i will try my best to atleast update it every three days.

Practical work

During this week i shall be attempting to work on my practical, the first idea i will be on photoshop (my clockface medium). I shall be hopefully getting my original images, my text (including the slogan)and working with them in photoshop to make a billboard that will attract my target auidence.

important

deadline=fiday
medium deadlines=next friday

duhh

i borrowed a camara from the sam in the media room overnight, and booked an oppointment to see the doctor to get a photo of the syringe,
once i had turned on the camara i had realised that it was different from the one i had borrowed earlier (so i was literally pretending to take taking photos-as i didnt know how to opperate this camara)
the doctor kept on bombarding me with questions -are you sure that you have taken some photos?
i didnt hear the sound?-

my reply it was on silent.........

it was the longest minutes of my life- i felt like a total idiot

luckily i had y camara phone with me to take one picture of a syringe(quality wasnt so good)

research for my folder

I did research on the internet and printed out some documents. I anotated these documents and then put them in my folder. I also printed out pictures and then anotated them aswell.




i am running out of things to write!!!!!!

changes

i have changed my idea
i am deciding to have only one picture of a clock face (bus shelter poster)
a sand timer(for the billboard)
digital clock/writing inside(flyer)

inconvienence

i have lost my end design of my logo that i had anootated in class (the ironic thing is that i had lost it in class on tuesday week the good thing is that i can remember the final design and that i still have the drafts of the majority of the others so thats what ill be doing today-tuesdays work again!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

saturday

I am going to design what i will say in each bit of text at the end (this is because i want to keep my options open to what i will say-along the lines of "time to quit") so i can add it in to all three of my designs as all three mediums will correspond and have a similar lingo-picture). Today i found two newspaper posters based on this topic as it is a charity awareness campaign. Now that i am desinging my billboard on adobe photoshop i have changed my ideas of the colour resemblance, (as blue is going to play a major factor in my campaign i am going to use alot of white to make it stand out more(i decided to use white as white is the most attractive colour to eye - black to me is normall but white you hardly ever come across).
Background=white
Writing=Blue

friday

I have just started on altering my pictures in order to get the right image of what i want (deleting the clock hands from each picture) this took ages as it was the first time i had used adobe photoshop and it was hard to get use to it.

my photos are now on the computer

I uploaded my photos onto the computer now on thursday and adjust them onto photoshop and design my campaign(according to the drafts and sketches i made the night before).

On friday have put my photos onto one sheet printed it off this is so i can analyse and describe to the examiner why i have chosen some over others.

camara

i have all the equiptment i need to produce a few pictures on anti drugs

Alterations

today i will alter all of my brief and planning to fit the guidelines given by sam and i will get all of the equiptment i need for the photos i will be taking tommorow.

Measurements

i am now 100% sure on what sizes i will chose for each one

For my production i will be making a billboard, bus shelter poster and a flyer. The measurements for the billboard will be 480" by 120" (1219.2 cm x 304.8 cm).
The measurements for the bus shelter poster will be 80" by 120" (203.2 cm x 304.8 cm).
The measurements for the flyer will be the dimentions of an a5 piece of paper.

Annotations

I printed out some copies A4 of billboards, bus shelter posters and a leaflet that are related to anti drugs. These will give me ideas of what to include in my camapign. I will be anotating these as part of my planning. i did the same for the logos(about 7 different types-all will be annotated)I will be anotating these copies to give me ideas for what to include in my three mediums.

dwayne chambers

have you heard about the dwayne chambers sinario?

most of the atheletes that participated in the ... believe that dwayne shouldnt compete in the olympics, despite the fact that he has completed his ban from the sport.

below is a article from a news website(http://news.softpedia.com/news/Dwayne-Chambers-Might-Compete-in-Gateshead-25994.shtml)


Dwayne Chambers Might Compete in Gateshead
- After a 2-year ban from the IAAF, the British athlete is ready for the comebackBy: Ovidiu Panzariu, Sports Editor
Maybe you’re wondering what happened with Dwayne Chambers lately. Although he is still training, he hasn’t been in a race for almost two years now. And that happened since the International Athletics Associations Federation (IAAF) decided to give him a two-year ban for using steroids. Unlike other athletes, the British 100m-track runner admitted his mistake and settled with a long period of time outside the sport.

Well, now all of that is about to change. At least that’s his intention, since competing in the next Gateshead meeting seems to be the number one priority for him and his trainers. Although his time of ban did not yet expire, a spokesman of the UK Athletics stated that the IAAF might give him the go-ahead the very next week. One of the encouraging signs of that happening is that the international body already eased up on Chambers, asking only 140.000 Euros from the 2003 earnings, instead of 190.000 – the sum that the Brit won during the time he was using banned substances."We are close to an agreement with some minor outstanding issues pending but I am very optimistic that he will run this weekend. We are working around the clock towards that. We're still waiting for confirmation of an agreement between Chambers and the IAAF", said a spokesman for the British athlete.He has been training intensively in the last year, with the help of current record holder Asafa Powell and former 2003 World Champ Kim Collins. Coach Glem Mills has stated that his pupil is doing very well and that he is fit for a new competition, after almost 2 years of inactivity. Still, Cubie Seegobin – the athlete’s agent - said that people should not expect Chambers to make a very convincing comeback, since, he hasn’t run in a competitive race for a long time: "He has trained hard, but people should not expect the Dwain Chambers of the past, at least not for the moment, and give him time to shake off the rust".



personally i believe that he shouldnt compete in the sport as he is setting a bad example to the young sports- (the media believe that message he has giving of is is that the people cannot win the olympics without drugs-he said that-this motivates the young to use drugs).

Drafts

Today I had done my photos in rough on paper. I elaborated on my idea and changed it to become more simpler as i believe it will be more effective(more people will understand-aimed at the young, if it is easy to understand then more will and atleast think twice about the campaign). I decided to use a clock and put apparatus of drugs and fake drugs(cannabis-flour……). I decided to draw both a medium shot and a close up in order to see which will be more effective (conclusion=medium close).

what sizes i am planning on using

there are a few sizes that i have to consider about for my billboard
(do i use a area of 240"- 120" or 320"-120" or 480"-120") i am stuck on which on to use as i believe that the bigger the billboard the more people it will attract- but the less easy it will be to look at and understand.
i have a fixed size on my bus shelter poster as i will have it at size a3-
and the flyer will be about the size of an an a5 sized sheet

planning

i have to give in my planning tommorow, likily i have already done it-just a few alterations to make -hopefully i dont forget it tommorow safe.

brief

i have been given back my brief and i have been told how to alter it.

Questionnaire

1)have you ever used any drugs before in your life? -discluding prescriptions
2)do you understand effects of drugs? (short term and long term)
3)if you use drugs-how often do you use drugs?
4)

i am planning on using a website for pictures and information on the main drugs in each catogary(a-class, b-class,c-class ect).
http://www.talktofrank.com/drugs
this website is fenominal as it contains all the information i need---this is going to be my major research website.

Research

gladly i have brought my laptop with me so i dont fall behind


i done alot of research -two broadsheet newspapers (no tabloid as they are don't give information on drugs-mainly on sports, celebrities and sexually orientated-nothing on drugs) i used the Guardian and the Times as (got it off my dad reads them) as it gives alot more specific information on not really read about aspects (drug abuses, crime ect). today it didn't have much apart from a little article on drugs but its not on a direct approach on what i wanted it was on about drugs and sport (Drugs cheat wants to run in Beijing) and the nhs drugs (not exactly what I was looking for).

perhaps tommorows newspapers..........................

Questionnaire

at home i am designing a useful questionnaire in which i will post onto my blog on Monday and ask the class to spare some of their valuable time in filling out my questionnaire.

hopefully!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Useful statistics on drug abuse

One of my cousins gave me a useful website they knew on drug statistics: the website i found it on was the -

(http://www.ic.nhs.uk/news-and-media/press-releases/november-2006/statistics-on-use-of-drugs-in-hospitals)

Figures show that 38 % of 15 and 16 year olds in the UK had tried cannabis – one of the highest rates in European. On average there is a ratio of teenagers that drug abuse at the age of 15-18 (male/female=3:1).

Men are more likely to take illegal drugs than women, last year on account of the people caught in action-an average was made from the national health service that (men= 13.7%, women =7.4%.)- the ratio here is just under 2:1(not as frequent for the females compared to the female teenagers). The main statistic I found is that 25.2% of England and Wales population have taken drugs that just over a quarter of the population 11.75% of which is teenagers.

billboard

I have a sort of template= background of my billboard
like i said on the previous blog i am going for the more suitable approach-cops
(i will be able to use an image similar to this one as adults and children will both be able to view this).
I cannot use images of dead people/gravestones with info of drugs on it as a billboard as it not suitable for the younger viewers.
so instead of using a more exaggerated approach in the billboard i will instead use the more exaggerated approach in the panflets-specified age viewers (15+)

wicked

Big..........
i have thought of an idea of what i am going to im going to my campaign on drugs and their effects but also i will adding moral ethics of a police man. as working with the police force will make me more successful in my campaign as the police=safety of the citizens.

shocking

aboslutely shocking
i seriously can not believe it THERE ARE ACTUAL WEBSITES THAT CREATE HUMOR FOR DRUGS- in my opinion this is horrific as this would only drive teenagers to see and explore the effects of drugs

In the one im about to show you it give the users ideas and ways into using it

as you can see the image is not availble unless you purchase it so i will leave the website details below so you can check it for yourself sam

http://www.allposters.co.uk/-sp/Le-Poem-de-Pot-Posters_i1021_.htm

anti drugs

i just reached manchester last night (my cousin wedding reception is in about three hours- im trying to finish at least three blog updates for today).

I have just recieved some good ideas ideas in where to put my poster-in manchester they laminate their posters and put the posters in containers-similar to the bus time tables they put up. this is brilliant as i have been told by my cousin that they put it in the most frequently used bus shelters for school and college students.

here is an example of a couple of them i saw

anti drugs

It took me about three hours to find a picture with a teenager prefably a woman (in my brief i said i was aiming my drugs campaign on young adults. This is a effective poster to me as it has alot of colour and simply and as i wanted to do in my poster go along using the approach of exaggeration and sympathy vote.

Perfect...................

Brief

i gave in my brief Sam has just told me that he is giong to give me my draft back so i can improve it (i just realised that the roomers that was passed about the college-final hand in of the brief, was a total blag).

today i have completed my brief

today i have completed my brief, sams agreed to check it over for me the deadline is in a few days

information on drugs

http://www.youtube.com/watch?v=v8m3ihZK4Mg

Do you like open holes in your throat-if not dont smoke

this is a foreign picure that is very powerful in coveying the user to stop smoking. it uses powerful imagery -physical, in which put the observer in a tight situation and gives a definate meanung-that smoking is addictive even if it means your health deteriorating once you start it is hard to stop.
in this picture i can see that the light focuses on hole in the mans throat
in the picture you see a prop-ciggarette-this gives the picture meaning and effect.
the shot is a midshot - this shot is very important as it only puts in the specific bits
man is old so it is more effective

what we learnt today

I almost forgot..... Sam showed us a example of a brief and then explained to us what we had to add on to the brief, Sam showed us a way to narrow it down so that we can find out the right age group for the product by using family professions-(generic social).

New Terminology

In lesson today Sam taught us two new words that we must use in our coursework (denotation and connotation). I will be using these two terms in my textual analysis (campaign on either anti drugs or anti smoking). Denotation as is the literal meaning of a word, and connotation is the suggestive meaning of a word.

anti smoking advert

This is very effective to me as it shows a weak and vulnerable old man who wishes he could go back and change his decision to smoke (what you do wrong in the past will always catch up to you in the future). Looking at the old man makes people understand how lucky they are to have fully functioning body parts and still have time to change before it escapes you.
THINK FAST, ABOUT YOUR PAST, IN ORDER TO LAST

anti drugs advert

This looks very eye catching as it is aimed at teenagers and this advert consists of a teenager. This advertisement was made for drug awareness and the fact that you have the choice on what you want to do.

http://www.youtube.com/watch?v=v8m3ihZK4Mg

Starting The Brief- anti smoking

This is a picture that gives a definite meaning expressing
The text in the picture says “perfume won’t hide it” at first glance I didn’t understand what was meant then I saw the used cigarettes in the ladies hair-automatically this message became clear. This was also cleverly made The writing is at the bottom of the page (last thing the viewer sees therefore remains in his head-whole purpose of the poster). The lighting in the background is a low key lighting this is made effective because we all know that the fumes from cigarettes are grey and therefore this links into the lighting, the lady in the background looks lonely-eyes big and bold with a pale face-gives a impression that she is very lonely and despite the fact that she is trying to attract attention (looks like she is only wearing a vest- low/corner of shoulder).

Starting The Brief- anti drugs

This picture is an anti drugs poster (campaign) that is very appealing due to the technical skills (Mise en scene-lighting, setting......). It conveys a dull and lonely genre which indefinitely catches your attention and makes you want to read in to the message portrayed behind the poster. At first glance it seems to me that it is aimed at adults but gradually on in I realised it is actually aimed at teenagers/adolescent. The poster contains writing (looks very old yet attractive to the eye), the message behind this means despite the fact that they are your mates doing drugs/drinking, don’t take them back to your households because it could lead to you not having a house at the end of the day- drunk/doped=liable + disaster. The message shown in the box at the top says “FRIENDS AREN’T DISPOSABLE, if your friend is doing drugs or drinking, bring them back”. This message is key to teenagers as they spend most of there time with friends and friends fill in a big part of their lives (this advertisement was cleverly made as the producers took this well known fact and used it against the drug users/potential drug and drinkers-your safety is what counts the most to you / help your friends come back on to the good side-better health (no drugs). “FRIENDS AREN’T DISPOSABLE” was in capitals-the use of this is to catch the reader attention. The actual notice on the poster is located in the top left corner as this is normally the second place you look after you notice what is happening in the picture-this is to give the viewer something to think about before continuing with what he/she is doing-keeps in the viewers head. In the background of the picture I can see a lot of rubble and dangerous aspects around him-this makes us feel emotional and pityful towards the teenager sitting alone.
I actually believe this poster is not really effective as it took me time to understand what was meant in this poster- the text used was complex as it has double meanings and could easily set somebody off onto the wrong track if not correctly understood therefore to me it is not a good poster.

Anti Drugs Research

is drugs really worth your wifes happiness and your future (kids).

Anti Drugs Research

r u thinking what im thinking
(would you be happy with people seeing your mouth like this-they wouldn't be concentrating on what you are saying but on your teeth)

Anti Drugs Research

side effects caused by one drug (Amphetamines), imagine all the others:(could you live with it)

Addiction, irritability, anxiety, increased blood pressure, paranoia, psychosis, depression, aggression, convulsions, dilated pupils, dizziness, sleeplessness, loss of appetite, malnutrition. Increased risk of exposure to HIV, hepatitis, and other infectious diseases if injected

http://www.yic.gov/drugfree/drugeffects.html

Anti Drugs Research

when you use drugs you -no control, short term depressiion, anxiety, increased blood pressure, paranoia, psychosis, aggression, dizziness, sleeplessness, loss of appetite, malnutritio

Anti Smoking Research

There are two advertisements placed in this posting (both aimed at the American youth).

The first one is a small advertisement that in forms the youth about safety from smoking and what smoking leads a minority of the american youth into doing (some examples of this is in the ad above). It also informs them that many of the crimes that american adults and adolescent are aware of don't even sum up to the amount of deaths caused by smoking.

Anti Smoking Research

Have you noticed that Marlboro (huge American based tobacco company-New York) actually shows awareness of the harm caused when inhaled. They have to do this because it is government legislation. (What the company has done is played on the awareness in order to make it even more obvious).
To me the advert is quite shocking because it looks like an advertisement in order to sell more (at first sight), but when you read the text you realise it is infact the opposite.

Anti Smoking Research

Here is another advertisement influencing everyone not to smoke or to stop smoking, they are doing this by raising awareness of facts which the public don’t really consider. It shows physical damage as many people react more to what they see and respond more reassuringly. It is a simple advert consisting of two lines of information that creates a meaning easily- straight forward), It has a metaphor in the actual information given to you ("get unhooked"- meaning get advise on how to stop smoking). It also gives a helpline (0800-free number) where people could get help by specialists.

Anti Smoking Research

Here is my first bit of research on smoking (NHS-website adverts) there is a picture above that really influences me to do smoking as many of my friends smoke. After surfing the web I found that:
People in England considerably overestimate the prevalence of smoking in the UK. One quarter of adults smoke but 72% of adults think that the figure is higher than this. The misperception is greater among the young and the old: 83% of those aged between 16 and 24 years overestimated smoking prevalence; 60% percent of them thought it was at least 50% and 37% thought that it was two thirds or more. (http://www.aspsilverbackwebsites.co.uk/smokinginengland/Ref/paper7.pdf)

It all starts now

Today i began my media production blog, i have been given a task to either produce an awareness magazine, a games package or teenager magazine.

I already know which one I am going to chose…………………..an awareness magazine ofcourse.

But will it be an anti smoking campaign or anti drugs campaign. (I think I should do background research on both and then chose which one later once I have knowledge which one would be more appealing).